Collecting Results:
A Case Study
Strengthening Digital Presence and Engagement for a Global Animal Health Brand
BIMEDA US LIVESTOCK
THE CHALLENGE
As a trusted leader in animal health, Bimeda sought to modernize its social media presence across Facebook, Instagram, and LinkedIn to match the strength of its product portfolio. Despite strong brand recognition, the company’s organic social channels lacked consistency, strategic direction, and measurable engagement. Bimeda needed to unify its messaging, create a clear digital voice, and build an analytics-driven foundation for future growth.
THE STRATEGIC APPROACH
Inman Collective Marketing Group partnered with Bimeda to elevate social media from routine posting to a strategic communications function.
Platform Strategy & Management: Established consistent brand voice, post cadence, and cross-platform integration.
Content Development: Created cohesive, audience-specific content balancing technical education with approachable storytelling.
Campaign Management: Led seasonal campaigns and multiple product launches, including SecureCattle, delivering record engagement.
Data-Driven Optimization: Introduced structured performance tracking, quarterly reporting, and insights-based refinements.
KEY IMPACTS COLLECTED
Through consistent execution and analytics-led decision-making, Bimeda’s social channels have transformed into a key marketing engine—educating producers and veterinarians while reinforcing brand credibility. Campaign performance now aligns directly with business priorities, and the channels serve as a foundation for future product storytelling and thought leadership.
Impressions: +216% quarter-over-quarter
Engagement Rate: +60% (to 4.1%)
Audience Growth: +30% net increase in followers
Video Views: +543%
