THE CHALLENGE

Galcon Sentek USA, a leader in precision irrigation solutions, sought to strengthen its presence in the North American market. While the company had a strong product portfolio, it lacked a cohesive marketing foundation to support growth — including a clear understanding of audience segments, effective ad targeting, and consistent messaging across channels. The team also needed a structured content strategy to guide social media and outreach efforts.

THE STRATEGIC APPROACH

As Fractional Marketing Lead, Inman Collective Marketing Group developed and implemented the foundational elements needed to position the brand for success.

• Conducted a marketing and CRM audit to identify outdated or invalid contact data.

• Built validated audience lists and structured Meta ad audiences for precision targeting.

• Developed a social media strategy, including content pillars, messaging themes, and a structured content calendar for consistent storytelling.

• Created modular content and creative templates for digital advertising and organic social media.

• Produced new marketing collateral, including a one-sheeter designed to unify messaging for sales and business development teams.