THE CHALLENGE

For more than 40 years, Grassroots Genetics has been a trusted name in the seedstock industry. As the business transitioned to new ownership, the team sought to modernize its online presence while honoring the brand’s long-standing reputation for integrity and innovation.

Their previous WordPress site was dated and difficult to maintain, with a cumbersome sire directory and limited ability to manage pricing or availability internally. The challenge was to build a professional, easy-to-manage eCommerce site that could handle a large and dynamic product catalog — and make it simple for buyers to find and purchase genetics with confidence.

THE STRATEGIC APPROACH

Inman Collective Marketing Group developed a new Wix-based eCommerce platform that balanced simplicity, scalability, and data accuracy — positioning Grassroots Genetics for continued growth.

• Preserving Legacy, Enabling Growth: Designed a modern, responsive site that reflects the professionalism and trust Grassroots Genetics has earned over four decades.

• Custom CMS Architecture: Built a scalable content management system to support hundreds of sires with unique product data, ensuring updates are fast and consistent.

• Dynamic Product Listings: Implemented automated connections between sire data and product displays, reducing manual work and ensuring accuracy across pages.

• Streamlined User Experience: Simplified navigation and checkout, making it easy for both seasoned customers and new breeders to shop.

• SEO Preservation: Maintained URL structure and implemented redirects and metadata optimization to preserve search visibility during migration.

• Team Empowerment: Provided tutorial videos and co-owner access so the team can manage inventory and content confidently post-launch.