THE CHALLENGE

The Oklahoma Pork Council is a non-profit organization dedicated to promoting and supporting the pork industry, while also advocating for the interests of pork producers in the state. 

Oklahoma Pork is a communications-forward organization with a large and diverse social media following, which ironically, makes it harder to have meaningful engagement on social media from key audience members. Oklahoma Pork and Ruth Inman Creative Services entered a strategic partnership to create a targeted and engaging social media strategy and utilize data analytics to track the performance of social media campaigns.

THE STRATEGIC APPROACH

• Targeted Social Media Strategy: Develop a tailored approach to reach key audience segments while aligning with the Council’s objectives of promoting pork as a healthy and sustainable protein source, raising awareness about environmental sustainability, engaging with the pork industry community, and sharing educational resources.

• Engaging Content: Create high-quality, shareable content that resonates with both pork producers and consumers, focusing on the benefits of pork, its environmental impact, and industry news.

• Graphic Design: Enhance visual appeal and consistency across all social media platforms to reinforce Oklahoma Pork’s brand identity.

• Data-Driven Optimization: Utilize analytics to track the performance of social media campaigns, measure engagement rates, and make informed adjustments to the strategy.