THE CHALLENGE

Swinford’s is a family-owned business in north-central Oklahoma specializing in high-quality livestock feed and supplies and operating a successful brick-and-mortar store with a loyal local customer base. Before 2024, their website lacked integration with inventory and order processing systems, was difficult to navigate, and had limited search functionality. 

To adapt to the growing trend of online shopping and demand for convenience, Swinford’s enlisted Ruth Inman Creative Services to overhaul their online presence to better meet modern consumer needs.

THE STRATEGIC APPROACH:

Redesign the Swinford LLC website and position the business for sustained growth in the competitive retail landscape. 

• Enhanced E-commerce Platform: Designed a user-friendly, visually appealing website integrated with existing systems.

• Intuitive Shopping Experience: Created a seamless online experience for browsing, searching, and purchasing products.

• Optimized Product Catalog: Developed a product taxonomy and collaborated with Swinford to create listings, descriptions, pricing, and photos for over 700 products.

• Automated Fulfillment: Implemented custom fulfillment methods, including shipping, local pickup, and delivery.

• SEO Optimization: Improved online visibility and attracted customers through search engine optimization.